Let me ask you a question; do you work in a successful sports physiotherapy practice? If you said yes, firstly congratulations, I’m glad to hear that! My follow-up question is why is your practice so successful? What are the reasons or factors that make your sports physiotherapy practice a highly successful one? This is something I have been giving a lot of thought recently. I am very interested in the main reasons why some private physiotherapy practices flourish and some fail. Furthermore, it is interesting to learn how people measure ‘success’. Many would suggest it would be income, but others may suggest success is determined by the outcomes they get for their clients. There are no doubt many factors responsible for success vs. failure of a give physiotherapy practice.Whilst, I am certain that many reasons are obvious, some may be less so.
A Less Than Usual Example
As an example, a few weeks ago I attended a sports physiotherapy professional development course. One of the presenters stated he was in the fortunate position of having an MRI in the room next door to his clinic. This meant that for those patients who needed it (think: tricky diagnoses, potential surgical cases etc) scans could be done within the hour. This, he suggested, is a great luxury and has probably contributed greatly to his provided services, client satisfaction/experience and ultimately improved his patient’s outcomes. And to think my patients have got to go down the road…
The Usual Suspects
As I suggested previously there are the usual suspects. The major reasons for sports physiotherapy practice would likely include:
- Staff: as in any business the staff are exceptionally important to the physiotherapy practice success. Highly trained, experienced, professional, and personable physiotherapy staff are paramount to a practice’s success. Furthermore, the importance of support staff (reception, assistants etc) should never be underestimated.
- Location: as it is in Real Estate the location of your private practice is crucial. There are a few factors that can determine the ‘perfect location’. These can include local population, demographics, proximity to referring practitioners, and even proximity to other practices. But sticking ‘Dodgy Bros. Practice’ in a highly populated area is not a recipe for success.
- Business Acumen and Marketing: whatever way you choose to look at it, the physiotherapy private practice is a business. It’s success is determined by the business acumen and marketing ability of the one at the helm. The majority of the time this is the practice principal. Unfortunately, brilliant physiotherapists can be terrible businesspeople. The success of many practices is due to the clever marketing undertaken by the owners/managers.
Some Learnings From More Intelligent People
“I’ve been blessed to find people who are smarter than I am, and
they help me to execute the vision I have.” – Russell Simmons
If you are hankering for more success in your business, then I have a few suggestions from people that are much more intelligent than I am. The following are fantastic resources the give great advice on the magical world of business and marketing, and if implemented correctly they can skyrocket your sports physiotherapy practice success.
- Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
- The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
- The Small Business Big Marketing Podcast with Timbo and Lukeee.
Now I Need Your Input!
We have said all along that this blog has been created to improve the clinical practice of sports physiotherapists. The best way to do that is to learn from each other, and I want to know the main reasons why your practice is successful! So please take 2 minutes and leave just 1 strategy/tactic/idea in the comments below so that I and all the readers can implement them to improve the success of our private practices. Thanks in advance! Photo Credit: Ed Yourdon