In This Episode In this episode of the podcast I continue the interview with Paul Wright. In Part 2, of the interview we discuss: The 4 most successful and easy to implement external marketing strategies How to overcome barriers to implementing these successful strategies 5 of Paul’s business failures and what he learnt from them Why […]
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How regularly do you treat injured athletes with reduced lower limb flexibility? The answer from many of you would likely be all day long! It has been well established that athletes with reduced lower limb flexibility are at greater risk of injury (Murphy et al., 2003). Thus, it would be logical that a program of
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Introduction The shoe industry has evolved most rapidly over the previous decade and will continue to evolve as new technologies and markets are formed. We are in an era where athletes are training in barefoot running shoes and it’s not uncommon for a shoe to carry a microprocessor to play music and/or retain information for
The Running Shoe: Excellent Science or Excellent Marketing? Read More »
