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In This Episode In this episode of the podcast I continue the interview with Paul Wright. In Part 2, of the interview we discuss: The 4 most successful and easy to implement external marketing strategies How to overcome barriers to implementing these successful strategies 5 of Paul’s business failures and what he learnt from them Why […]

In this episode of the podcast I interview Paul Wright. Paul Wright is a physiotherapist and business consultant. He graduated from his first degree, as a Physical Education teacher, in 1987 and then graduated as a physiotherapist in 1990. He has also completed an Advanced Diploma in Business Management. Paul has opened multiple multi-disciplinary health clinic and has been actively involved in clinical education around the world having lectured to over 20,000 health professionals…

Let me ask you a question; do you work in a successful sports physiotherapy practice? If you said yes, firstly congratulations, I’m glad to hear that! My follow-up question is why is your practice so successful? What are the reasons or factors that make your sports physiotherapy practice a highly successful one?

I will start by saying this has nothing to do with the Governator’s recent indiscretions (luckily). Have you ever seen the movie Pumping Iron? It is a docudrama which covers the lead up to the 1975 Mr Olympia contest, which Arnold Schwarzenegger wins for the sixth consecutive time. Now whilst there are not many applications to the world of sports physiotherapy, unless of course you work closely with bodybuilders, there are a few gems in the film which are relevant…

We truly live in a golden age. The wonderful world wide web provides the sports physiotherapist, or indeed any sport medicine practitioner, with significant amounts of relevant and cutting edge information. If you only know where to look you can find amazing amounts of information to guide clinical practice, improve decision making and ultimately enhance the outcomes of athletes. In this article I outline a few of the places that I get free, up to date, and interesting sports physiotherapy information.